The integration of game elements, or gamification, in design,
internal or external marketing strategy or, as an employee management tool is
a blossoming trend--in fact 2012 may be the Year of Gamification. The term
gamificaition is used to describe organizations using game mechanics to drive
engagement in traditionally non-gaming scenarios. Brands are leveraging game
mechanics to encourage external audiences to engage in desired behaviors and
some companies use gamification techniques for internal employee motivation.
We will explore often used and confused terminology of Game Mechanics, Game
Design and Gamification; discuss examples of how brands are leveraging
gamification to influence audiences; and discuss top best practices for
success.
